Playmade
For a shop
Satimi Sook
An ice cream shop's own game, played in its queue.
A game studio
Games made for your audience.
We design and build custom games for businesses, brands and occasions. Each one is made around the people who will actually play it, in one illustrated style that is unmistakably yours.
Work
Some of what we have made.
For a wedding
Lisa & Ronen
A wedding game with the couple in it, station by station.
For an escape room
Escape from the Past
A first-person escape room, built as a playable trailer.
A picture book
Little Hilbert's Hotel
A read-aloud picture book about a hotel that is never full. littlehilbertshotel.com
For families apart
Grandpuzzle
Jigsaws for a grandparent and a grandchild, together from two homes. grandpuzzle.com
A daily game
Sticker Shock
Rank five things by price. One round a day, results made to share.
What we do
Custom games, end to end.
For businesses
A game about your place and your products, for the customers you already have and the ones they bring. Shops, cafes, venues, attractions.
For brands
A playable piece of your brand: your world, your characters, your voice, built to be shared.
For occasions
Weddings, birthdays, launches, festivals. The guests are in it, and it stays online afterwards as the thing everyone remembers.
For stories
Interactive stories and illustrated books, with the same craft and the same care for who they are for.
Why a game
Time your audience chooses to spend with you.
Most of what buys attention is ignored. A game is different: nobody skips it, nobody is made to sit through it, and people ask for it again. It is engagement, brand and loyalty in a form your audience enjoys.
We start with who will actually play: their age, their attention, what they already love about you. Then we design for them. A game for three-year-olds has no words and cannot be lost. A game for a wedding has the guests in it. A game for a chain of shops has a map.
Every game is drawn in one illustrated style, tested with real players before it ships, and delivered wherever your audience is: a phone, a tablet at the counter, a screen on the wall, a link in a message.
Case study
Satimi Sook, Koh Phangan
A small, much-loved ice cream shop on a Thai island with a queue of families every afternoon. We made them a game in which a child serves the shop's customers from behind its real counter: their doorway, their case, their flavours in the pans, and the two people who run it.
It lives on the shop's own domain and hangs by the door as a QR code, so a child in the queue plays the shop while waiting for a cone.
“It is our shop exactly, down to the two of us behind the counter, and the children love that. They play it in the queue, then come back the next week asking for the flavour they scooped. Families send it to each other. Our little shop became the one the island's kids know by name.”
Owner, Satimi Sook, Koh Phangan
About
A small studio with senior people.
Playmade designs and builds custom games for businesses, brands and occasions. The team spans game design, illustration and engineering, and every project is led by the founder from the first conversation to the last build.
Itai Barsinai, founder: a former senior software engineer at Google, a long-time AI leader who built AI infrastructure companies, and an experienced game developer. He brings production engineering discipline to work that is usually done by hand, which is how the studio delivers polished, bespoke games on the timelines and budgets of small and mid-sized businesses.
We work in one illustrated style, we design for the actual audience rather than a generic player, and we test every game with real people before it ships.
Talk to us
Tell us about your audience.
A sentence about what you do and who it is for. We will come back with what a game could look like, and what it would take.
[email protected]